Travel & Tourism is one of the world’s largest economic sectors, creating exports and prosperity around the world. As per Global Economic Impact of Travel & Tourism (2018), Travel and Tourism sector has contributed 10.4% to global GDP, 4.6% in direct travel and tourism GDP, 9.9% of global employment highlighting high growth worldwide.
•Indian Tourism and Hospitality Sector have emerged as one of the key drivers of growth of Indian economy. Considering the rich cultural and historical heritage of the country, India have high potential in Tourism and Hospitality sector.
•India ranks 7th among 184 countries in terms of travel & tourism’s total contribution to GDP (2017)
•The number of Foreign Tourist Arrivals (FTAs) in February 2018 were 1.05 million as compared to FTAs of 956,000 in February 2017.
•India offers diverse portfolio of niche tourism like Cruise Tourism, Adventure Tourism, Medical Tourism, Wellness and Sports, Eco-tourism, Film Making, Rural and one of the most important Religious Tourism. Some major emerging segments includes-
•Tourism Sector is contributing enormously to employment as well as foreign exchange earnings for the country. In fact, it is the 3rd largest foreign exchange earners for the country.
•According to the Global Business Travel Association(GBTA), India is the 10th largest Business Travel market globally. Also, India as one of the fastest-growing markets, it is expected to be the sixth-largest market by 2019.
Nowadays, internet is flooded with tons of similar things. Among them, some are interesting, useful while many of them are annoying, time consuming and just scam. So, no one wants to spend time in online for something that he/she doesn’t like, when there are many better options available a click away. So, to stand out as a right option to the customers, there are many things that one can do to succeed in his work.
Online Marketing for tourism destinations
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